Picture: Rockstar Video games / Treatment Leisure / Kotaku
Two gaming giants have entered the authorized colosseum. GTA writer Take-Two Interactive has dragged the Alan Wake developer right into a trademark dispute over Treatment Leisure’s new emblem design.
How Alan Wake 2 Builds Upon The ‘Treatment-Verse’
As reported by Eurogamer (through RespawnFirst), Take-Two Interactive filed two trademark disputes towards Treatment Leisure again in Might 2023. Treatment’s emblem, a stylized “R” that appears prefer it’s been minimize 3 times, was revealed in April 2023 and aimed to suggest a brand new period for the Finland-based developer. However, in response to RespawnFirst, Take-Two Interactive claims Treatment Leisure’s new design creates “a probability of confusion on the a part of the general public” with Rockstar Video games, creators of the Grand Theft Auto and Crimson Useless Redemption sequence.
Kotaku reached out to Treatment Leisure and Take-Two Interactive for remark.
In Twitter DMs with Kotaku, Haley MacLean, a lawyer with the Canadian agency Voyer Legislation, mentioned the priority right here is whether or not shoppers can simply inform the distinction between the 2 logos.
“With this ‘common client’ in thoughts, the query is would this legally fictitious individual be confused between the Rockstar ‘R’ with the added star and the Treatment emblem with the repeating ‘R’ design,” MacLean tells Kotaku. “They each are promoting items/companies in the identical market, specifically video video games, which is vital within the evaluation, too. However the logos have quite a few distinctions, like totally different fonts, the added stylizations of every (a star added for Rockstar vs a cut up R for Treatment), and particularly the Treatment emblem that additionally has their studio identify “Treatment” on the backside makes it fairly distinctive. Simply because they each use the letter ‘R’ of their emblem doesn’t inherently imply the typical and fairly knowledgeable client goes to be confused.”
Learn Extra: Take-Two Is Being A Dick
This isn’t the primary time Take-Two Interactive has pursued authorized motion to guard its logos. Again in December 2021, the writer pursued an identical trademark declare towards indie studio Hazelight Studios over the developer’s hit 2021 puzzle-platformer It Takes Two. Take-Two claimed shoppers might confuse their firm and the sport’s title, which led Hazelight Studios to desert its trademark for the identify.