The newest music video from Ok-pop stars Blackpink has the band dropping onto a battle royale island. As a part of a current collaboration with PUBG Cellular — which lately featured its first-ever in-game live performance — Blackpink launched a brand new video that takes place within the sport’s world. It options digital avatars of the band as they sing in post-apocalyptic landscapes and journey bikes throughout deserted highways. The music itself, referred to as “Prepared For Love,” was teased throughout the group’s digital live performance look.
The digital live performance and video observe within the footsteps of different in-game performances, most notably these in Fortnite, which has featured the likes of Travis Scott and Ariana Grande. Nevertheless it’s additionally a part of a slowly burgeoning development of music merging with digital worlds. League of Legends developer Riot, for example, has a number of digital music tasks — together with the Ok-pop quartet Ok/DA and the hip-hop group True Harm — which releases albums and performs as holograms at reside occasions. Digital influencer Miquela as soon as debuted a music video at Lollapalooza, and PUBG mother or father firm Krafton has been teasing a digital human named Ana it hopes to show right into a pop star.
As for Blackpink and PUBG Cellular, the collaboration isn’t fairly over. The in-game live performance — dubbed “The Digital” — remains to be working by way of this weekend. Gamers in North and South America can test it out till July 30th, whereas the remainder of the world has till the 31st.