Treatment Leisure, the developer that created the Max Payne and Alan Wake online game franchises, is embroiled in a trademark dispute with Take-Two Interactive over claims that Treatment’s new “R” emblem too carefully resembles that of its subsidiary Rockstar Video games.
Take-Two submitted the Rockstar emblem as proof in opposition to Treatment’s trademark software
The developer additionally later submitted trademark functions with the UK on Could 11th and the US on Could 24th, with the latter filings nonetheless “awaiting examination.” In flip, Take-Two then filed its opposition in opposition to Treatment’s software with the EU on July 26th and the UK on September 12th. Take-Two didn’t present any further context for objecting to Treatment’s new emblem, however the Rockstar Video games emblem was submitted in its personal filings as proof in opposition to the trademark software, suggesting its most important difficulty is that they each prominently function the letter “R.”
For the EU dispute particularly, each events have since requested an extension to the everyday two-month “cooling off interval” previous to issues being hashed out in courtroom. Adversarial proceedings received’t go forward till at the least September seventh, 2025 — until the 2 corporations determine to settle the dispute between them first. That looks like a believable end result contemplating Treatment Leisure and Take-Two have a long-standing relationship. Treatment offered the Max Payne rights to Take-Two in 2004 and has collaborated with Rockstar Video games on remakes for the primary two video games within the franchise.
Nonetheless, if Take-Two does wish to push forward with its objections, then it has a deadline of November sixth, 2025 to submit any additional proof that helps its claims. The corporate definitely has a historical past of getting concerned with trademark disputes, having compelled Hazelight Studio to desert identify possession rights for It Takes Two shortly after the sport was launched in 2021.