Marvel Studios has been too good at its job. After 15 years of increase the MCU as the last word interconnected saga, audiences have actually taken to coronary heart the concept they should see every part to be able to catch the most recent launch. This was all the time going to be a priority — 15 years is a very long time! Youngsters that noticed Iron Man in theaters are actually paying mortgages, spry adults circa 2008 now should schedule “common colonoscopy screenings.” It’s a unique world, man!
However when taken at the side of the broader Marvel Studios turmoil, a nominal concern turns into a five-alarm hearth. Folks have to know, or a minimum of really feel, like each new MCU present or movie doesn’t include a prolonged homework project. Marvel’s resolution, then, is a brand new banner known as Marvel Highlight, which is able to debut when Echo premieres on Disney Plus and Hulu in Jan. 10, 2024.
A particular early screening of Echo confirmed off the brand new banner, which comes with a title card and its personal piano fanfare by Michael Giacchino, the famed Misplaced and Ratatouille composer additionally accountable for the common Marvel Studios tune (and director of MCU TV film Werewolf by Night time). Creating a pre-roll title card for Highlight titles alerts simply how severe Marvel is about letting individuals know concerning the studio’s intent right here. In Echo’s case, in response to Marvel Head of Streaming Brad Winderbaum, that’s to say “similar to comics followers didn’t have to learn Avengers or Incredible 4 to get pleasure from a Ghost Rider Highlight comedian, our viewers doesn’t have to have seen different Marvel sequence to know what’s occurring in Maya’s story [in Echo].”
Photograph: Chuck Zlotnick/Marvel Studios
It’s ironic that that is getting used for a present a few character that was launched in Hawkeye, with ties to a personality from Daredevil, however that’s neither right here nor there. Ideally, each story stands alone properly sufficient to get pleasure from, and solely will get higher if you see the connections. That Marvel feels Echo, about deaf mob enforcer Maya Lopez (Alaqua Cox), is value signaling as a contemporary begin to audiences might be pretty much as good an indication as any to these feeling a bit leery of the MCU.
In changing into the last word superhero comedian ebook adaptation, the Marvel Cinematic Universe has inherited the last word superhero comedian ebook drawback: What to do when continuity stops being an asset and turns into a hurdle to clear. In its publishing, Marvel most famously responded to this drawback by beginning over with 2000’s Final Marvel line, updating its characters for the brand new millennium in a means that might inform the MCU. The basic variations stayed in print, unbothered, however Final Marvel gave creators and readers house for bolder and extra divergent takes on basic heroes.
After about 15 years, nevertheless — there’s that quantity once more — Final Marvel’s continuity grew to become as thorny because the mothership, and the entire thing ended.
Marvel’s Highlight banner isn’t practically as radical an thought, however it’s the primary time MCU brass has actually gestured at the truth that the mission isn’t proof against its supply materials’s deadly flaw: The very factor that makes it fascinating will, finally, make it off-putting for some time. It’s regular! Nothing stays on prime perpetually.
However hope springs everlasting. Did you hear? Marvel is beginning up its Final Comics line once more. Will it succeed? Will Highlight work? Who is aware of. Let’s verify in once more in 15 years.