Comfortable Halloween! Ubisoft Netherlands invitations you to rejoice the spooky festivities with AI-generated Murderer’s Creed artwork. Terrifying certainly!
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Folks first started to note a few of Ubisoft’s social media channels posting what gave the impression to be AI-generated variations of Murderer’s Creed artwork final night time. A smoothed over, off-brand Ezio emerged on the French writer’s X (previously often known as Twitter) account for Latin America. “In different wonderful business information right here’s an official Ubisoft account with 300Okay followers posting AI artwork,” tweeted Forbes contributor Paul Tassi. The writer’s publish was mocked for making Ezio appear to be a Fortnite character and for one character within the background wielding gun grips like knives. The tweet was deleted quickly after.
To not be outdone, nevertheless, the Ubisoft Netherlands account adopted up with its personal AI-looking Ezio artwork full with Jack-o’-lanterns. “Which Ubisoft sport is ideal for this horrible night?” the account requested in Dutch. Clearly the one the Murderer’s Creed maker was taking part in with followers’ hearts.
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Ubisoft not too long ago revealed that over 1,000 individuals have left the corporate within the final 12 months as a part of its “price discount” program. A few of these departures had been voluntary, however others included layoffs throughout buyer help, advertising, and different departments in Europe, the U.S., and elsewhere. “Ubisoft actually conducting layoffs this 12 months and final month, and so they’re posting AI artwork,” tweeted movie idea artist Reid Southen. “Unbelievable. What the hell is the sport business doing proper now.”
Nonetheless, over 19,000 individuals proceed to work at Ubisoft, together with many devoted simply to the Murderer’s Creed franchise and all of its sequels, spin-offs, and different incarnations presently within the pipeline. Absolutely one in all them may have made some artwork for the social media accounts. Or the corporate may have simply used one in all its many current Ezio pictures. Something would have been preferable to posting ugly AI-generated crap as hundreds are laid off throughout the online game business this 12 months.
Followers have needed to turn into more and more vigilant in 2023 about corporations attempting to cross off AI-generated pictures of their advertising, as DALL-E 2, Midjourney, and different AI text-to-image fashions make it simpler than ever to cobble collectively faux artwork. Amazon did it to advertise its upcoming Fallout TV present. It positive appeared like Niantic did it to advertise upcoming content material in Pokémon Go. Legendary Studio Ghibli director Hayao Miyazaki calling AI artwork instruments “an insult to life itself” again in 2016 has by no means felt so prophetic.